Scaling the UK's most effective grassroots road safety programme
through technology insights, community action, and insurer partnerships.
We're building on the fantastic work undertaken by the current Community Speedwatch programme. Speed.watch is a new, parallel programme that will work directly with the insurance industry to make a material difference to road safety.
Local volunteers and paid reps with radar guns and hi-vis jackets monitor road speeds
The data collected represents a new, accessible road safety dataset for the motor insurance industry.
Speed warning letters provide drivers with a timely reminder that speed costs lives, changing behaviour for good.
Insurance stakeholders analyse the data and support more safer driving nudges.
Speed.watch delivers a scalable, sustainable means for the motor insurance industry to influence road safety. By augmenting and resourcing a sibling to the existing, and successful police-collaborative programmes in operation, more of the UK can be covered by this unique behavioural nudge.
Track not just violations but community engagement outcomes - speed reduction, repeat offenders, and measurable safety improvements.
Granular, street-level intelligence on driver behaviour in residential areas - data that doesn't exist anywhere else.
Captured by trained community volunteers using calibrated radar equipment - auditable, defensible, and compliant with safety standards.
Purpose-built platform enhancements to deliver outsized risk management impacts.
Partner with local, on the ground teams making a defined impact on driver behaviour and road safety. Opportunities to join data analysis projects, as well as sponsor new road safety pods across the UK. We're building a future with even safer roads, and less distress on public resources.
Local police forces benefit, offering reduced burden on the public purse.
Access to rich data sets and a new vector to improve underlying road risk.
Industry bodies with a mandate for member impact and motor insurance enforcement.
This campaign is powered by The49, Adjacent Systems, and selected third party experts.
With public services stretched and a renewed focus on the motor insurance industry's consumer duty via the Motor Insurance Taskforce, get involved in the independent programme that can make a nationwide impact on road safety. That's the future we're working towards.